Compliance program
Every call clears two layers of compliance.
First, the PulseCaller platform: the same consent, recording, privacy and audit controls on every call, in every industry. Then that industry's own rulebook, from CMS rules for Medicare to lawyer-advertising rules for legal.
Layer 2 · Each industry's rules
Medicare
Live: English and Spanish lines
Home services
Education today on RepairPlaybook; call line in preparation
Legal
Education today on YourLawyerGuide; call line in preparation
Layer 1 · PulseCaller platform
Consent, recording, privacy and audit controls on every call
How the program is built
Layer 1: the PulseCaller platform
These controls are part of the technology itself. They run on every call we handle, whatever the industry.
The caller starts every call
Calls come only from people who dial our numbers after reading or watching our own brands. Never incentivized traffic, co-registration or rented lists.
No outbound without written consent
We do not dial out, call back or text anyone without their prior express written consent, as the TCPA requires.
Notice before any connection
Every caller hears that the call is recorded, and must press a key, before anyone is connected. No keypress, no transfer.
Recordings locked down
Recordings go to private storage under a locked ten-year retention policy. Playback uses a five-minute link, and every playback is logged first.
Signed, logged and rate-limited
Telnyx webhooks are verified by signature before any code runs, every admin change is written to an audit log in the same step, and every endpoint has its own rate limit.
Opt-outs honored
Anyone can ask us to stop contacting them, without an account, and we honor it within 10 business days.
Layer 2: each industry's own rules
On top of the platform, each industry gets its own rulebook. A line opens only once that rulebook is met, and every line runs on the same platform.
Medicare
Live: English and Spanish lines
The rules
CMS marketing rules for Medicare Advantage and Part D. PulseCaller is a Third-Party Marketing Organization (TPMO) under 42 CFR §422.2267(e)(41).
Enforced today
- The CMS-exact TPMO disclaimer on every consumer page, on screen in every video and in every social caption, checked by code.
- No implied CMS endorsement, blanket benefit claims or pressure, checked in English and Spanish.
- Our phone number is never presented as Medicare's.
- Our videos invite viewers to call a licensed insurance agent, with no superlatives and no pressure.
- Nobody on our staff discusses a plan with a caller or enrolls anyone.
Home services
Education today on RepairPlaybook; call line in preparation
The rules
FTC rules against deceptive marketing, including the 2023 HomeAdvisor order on how leads are described, and state contractor-advertising laws such as California's.
Enforced today
- Every guide passes a fail-closed gate written for home repair. It fails any claim that we do the work, vet contractors or hold a license.
- It fails guarantees, insurance-coverage promises, offers and pressure.
- Every figure must come from a sourced fact, mostly from U.S. agencies such as the FTC, EPA, CPSC and FEMA.
- No company can pay to be mentioned.
Conditions this line opens under
- Providers named as independent companies; we do not vouch for their work.
- Never “licensed”, “insured” or “bonded” as a claim about a provider.
- Never “ready to hire” or conversion-rate claims about callers.
Legal
Education today on YourLawyerGuide; call line in preparation
The rules
Lawyer-advertising and referral rules: ABA Model Rule 7.2 and the state rules built on it, such as California's referral-service certification, Florida's rules for lead generators and Texas's referral-service statute.
Enforced today
- Every guide passes a fail-closed gate written for legal content. It fails any claim to be a law firm or to have lawyers.
- It fails case evaluations, outcome promises and any referral or recommendation of a lawyer.
- Every figure must come from a fact read on its primary source.
- Every page says that using the site creates no attorney-client relationship.
Conditions this line opens under
- Flat per-call pricing only: never per retained client or a share of fees.
- No auction of a caller across competing firms in states that restrict it.
- A paid-attorney-advertising notice that says who pays.
- Each state's bar rules reviewed by counsel first.
Lines we will not run
Some calls cannot be sold without breaking the rules that govern them. We exclude them in every industry, whatever they pay.
- Addiction treatment, per callFederal anti-kickback law (EKRA)
- Debt settlement and tax reliefFTC Telemarketing Sales Rule
- Credit repairCredit Repair Organizations Act
- Foreclosure reliefMortgage Assistance Relief Services rule
- Mortgages routed by payoutRESPA Section 8
- Timeshare exitFTC and state enforcement
- LocksmithLicensing in many states, and a scam-prone market
The caller's journey
What happens before a call reaches you
Follow one caller from the first thing they read to the moment we hand the call over. The platform layer is at work at every stop. The details come from our Medicare line; every line uses the same path.
Before the call
They find our education
A reader finds one of our guides or videos on a brand we own, and each brand says plainly what it is and is not. On Medicare, code confirms the CMS TPMO disclaimer is on every consumer page, on screen in every video and at the end of every social caption.
The check
Fail-closed: every piece passes our compliance gate first, and if a check fails, nothing is published.
The call
They choose to call
The caller dials our number themselves; on Medicare, one line for English and one for Spanish. Callers come from our own brands, never from incentivized traffic, co-registration or rented lists.
The check
Our own traffic only, and the caller starts every call.
The call
The call is answered
On the Medicare line we answer in the caller's language: "This call is recorded for quality. Press 1 to speak with a licensed agent." Recording starts before that notice plays, so the notice is itself on the recording.
The check
Notice first: nobody is connected until they have heard it and pressed a key.
The handoff
The call is passed on
The call is transferred to an eligible buyer. Our part is a connector, not a sales conversation: it gives no advice, and nobody on our staff discusses a plan with the caller or enrolls them. If no buyer is available, the caller is told and the call ends.
The check
Built to route only to licensed agents. No buyer network is connected today.
After the call
The record is kept private
Recordings go to private storage with their own call record, never a shared drive. Playback uses a link that works for five minutes, and each playback is logged before the link is handed over.
The check
Locked ten-year retention, and every playback is audited.
After the call
Their choices are honored
Anyone can ask us to stop contacting them from this site, without an account. None of our forms asks for health information.
Inside stop one: how content is cleared
Every article and video script on our brands passes these five steps before it can go live.
Written
Our content engine drafts the piece.
Rules scan
Code checks for banned claims and for the wording each industry requires.
Second review
An automated reviewer, set to give the same answer on the same text, reads it again.
Required wording attached
Where an industry requires exact wording, such as CMS's TPMO disclaimer, code adds it and checks it in full.
Published
Only a piece that passed every step goes live.
Fails a check? It is rewritten against the exact objections. Still failing? It is held back and does not publish.
What the gate looks for
The rules scan and the second review are tuned to the mistakes that get a marketer in trouble in each industry.
Promises we cannot keep
Guarantees, outcome promises, risk-free claims and blanket promises about what Medicare covers.
Pressure
Urgency and act-now language, in every industry.
Who we are
Anything suggesting Medicare or CMS endorsed us, that we are a law firm or a contractor, or that our number is an official one.
Sourced figures
On our home-services and legal guides and in Medicare videos, every figure must appear in an approved, sourced fact.
Spanish held to the same bar
Medicare content in Spanish is written in the formal usted register and checked as Spanish, not by English rules.
For buyers
How we deliver calls worth taking
A call reaches you only after it clears these checks. We route and qualify calls; we make no promise about sales outcomes, and we keep a record of what each call went through.
A caller who chose to call
Callers read or watch our education, then dial our toll-free number themselves. We never use incentivized traffic, co-registration or rented lists.
A keypress before any transfer
The caller hears the recording notice and must press a key. No keypress means no transfer and nothing for you to pay for.
Their language, from the first word
On Medicare, separate English and Spanish lines, so the caller starts in the language they speak.
A buyer who can take the call
We only offer a call to a buyer who is active, serves the caller's state (judged from their area code, when it is known), is inside their own business hours, and is under their daily and simultaneous-call limits.
A next buyer if a transfer fails
If a transfer to one buyer cannot be placed, we try the next eligible buyer straight away.
The caller's number, when their phone shares it
Our router sends the caller's own number with each transfer when their phone shares it, so you can dedupe and bill on it.
You are billed only for calls that qualify
We count a call as billable only if it reached your line, is not a repeat from the same caller inside your duplicate window, and lasts at least your minimum length, timed from when we answer the caller. If no minimum is set, we use 120 seconds.
Every call keeps its own record, with its recording when one was saved, so a billing question is settled on the evidence.
The commitments, in numbers
Fail-closed
If a check fails, nothing is published
10 business days
The most we take to honor a Do Not Call request
5 minutes
How long a call-recording playback link works
10-year lock
Retention policy on call recordings, set in storage
Vetting us for a partnership?
Send your compliance questionnaire or the evidence you need to see. Compliance questions are acknowledged within one business day.
Medicare: our TPMO status
PulseCaller is a Third-Party Marketing Organization (TPMO) as defined in 42 CFR §422.2267(e)(41) and adheres to CMS marketing rules for Medicare Advantage and Part D.
CMS TPMO disclaimer (verbatim)
We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.
Medicare has neither reviewed nor endorsed this information.
TCPA posture
- Express written consent is captured before any outbound contact. Consent records include the consumer's IP, timestamp, the exact disclosure language shown, and the form payload.
- Internal Do Not Call list is honored within 10 business days of an opt-out request, as required by 47 CFR §64.1200.
- External DNC scrubs run on a documented cadence before any outbound dialing campaign.
- Inbound calls placed by the consumer to our toll-free numbers do not require prior consent and are handled under the established business relationship.
HIPAA posture
- None of our public-facing forms, on our consumer brands or this corporate site, asks for Protected Health Information (PHI).
- Our community platform runs regex-based, server-side PHI detection on every post. Posts that match SSN, Medicare number (MBI), policy-number or other PHI patterns are flagged for moderators. Posts publish immediately; moderation is by member reports, not pre-approval.
- Any member can report a post, and reported posts that contain PHI are taken down.
State licensure
Our call path is built to route calls only to licensed agents supplied by partner networks; no partner network is connected today. We are not ourselves a licensed insurance producer; we are a TPMO that originates and qualifies calls.
Compliance and takedown contact
Compliance contact details are being finalized. In the meantime, please submit compliance escalations via the Contact page and flag the message as 'Compliance' — submissions are routed and acknowledged within one business day.
Compliance escalations are acknowledged within one business day and resolved or escalated to a network partner within five business days.